In the short term we must adapt to a new reality: higher vulnerability in value chains, volatile prices, massive disruptions by war, inflation, and the threat of recession.

Long term, the industry needs to move into a new phase: polymers, materials, and new applications designed for sustainability. We need to re-think our value chains from the current linear to a circular model. We need to re-model our processes for use of sustainable energy and renewable sourced raw material streams.

In this volatile world of high uncertainty, companies have to deliver new innovations to the market faster and with a higher ROI than their competitors.This is a great challenge for our industry, but also an opportunity to innovate and to create new business models

Disruptive new digital technologies, like big data applications or artificial intelligence, will help to facilitate these transitions. But this so-called 4th industrial transformation calls for disruptive change in how we organize work, how we create a business, and how we collaborate. The nature of work changes—on organizational as well as on an individual level.


These current and ongoing disruptions in the global economy, technology, and politics set an imperative: we need to re-think chemistry innovation and re-innovate our business. This fundamental transition needs strategy and methods for implementation. It needs exploration and business model building. It needs strong execution and good communication. 

It begins when leadership is committed and organizations change. 

Are you ready?


My mission is to accompany you on this journey—ensuring that you take the right steps through this transition by re-thinking innovation. 

I am not a cookie-cutter consultant. As a former people, strategy, and innovation leader in the polymers and materials industry, and PhD chemist, I can quickly reach deeper levels of understanding when learning about your business. When I speak about outside trends and innovation techniques, I do so with an understanding of what is actually relevant for our industry.

We will leave no stone unturned when uncovering the innovation potential in your business. 

Through re-thinking innovation in your polymers and materials business, you can:

  1. re-focus your innovation activities;
  2. build resilience in the face of change;
  3. empower your workforce;
  4. create a digital culture;
  5. reach sustainable growth targets; and ultimately 
  6. ensure ongoing success.

With offers ranging from keynotes and short, practical workshops to in-depth consulting, I provide the following services:



Let's have a conversation to find out how I can support you


Dr. Alexander Madl provided us with profound chemistry expertise in the Ideation Workshop for the CleverLab and was a pleasant "driver", which led to a high speed in the brainstorming process. Well-founded, skillfully de-emotionalized discussions lead to options that we would never have seen in this way.

The energetic and methodically strong support of Dr. Alexander Madl has contributed significantly to finding the right approach for a digitization project in the chemical industry. The speed with which Mr. Madl penetrates topics and comes up with good, often different approaches is impressive. A truly exceptional consultant who combines chemistry expertise with a feel for how organizations can be changed through digitization.

Dr. Alexander Madl is your expert when it comes to digitalization in the coatings industry.  An exciting seminar full of information on how Industry 4.0 is arriving in the coatings world!  Hands-on information on how digitalisation can be implemented in all areas of a company makes you want to learn more.

I fondly remember your lecture in August 2018, which was ahead of its time and prepared the basis for an intensive exchange on the topic of digitization and innovation among the participants.

"We are totally thrilled! Big Data, Internet of Things, Artificial Intelligence, Virtual Realities ... these are all buzzwords that every project manager involved in digitization has heard so often. Dr. Madl took our members on an exciting journey with his lecture "Digitalization as a catalyst for a new era of innovation" and gave a refreshingly new perspective on the topic "Digitalization in project management". Thank you very much for that."

„Thank you very much for your inspiring keynote at our research conference. It was a more than entertaining hour: professional competence, remarkable contents and clever thought-provoking impulses that were brilliantly communicated. More is not possible.“

I was able to experience Dr. Alexander Madl as a speaker and podium participant. With refreshingly clearly formulated theses on innovation and digitization derived from his own experience, he manages to guide participants and listeners off the beaten track. Once again, many thanks for the polarizing and extremely lasting inspirations.