We are undergoing a disruptive transition.

Short term it is needed to adapt to a new reality: higher vulnerability in the value chains, volatile prices, massive disruptions by war, inflation, and lingering recession.

Long term, the industry needs to move into a new phase: polymers, materials, and applications designed for sustainability. This is a great opportunity for our industry. New applications, thought for a circular economy, materials based on renewable resources, easily recyclable or biodegradable, made by re-modeled processes that are highly energy efficient and are driven by renewable energies.

On top, there will be new applications: smart materials, materials supporting heat insulation, energy storage, lightweight building, corrosion protection, and others.

Digital technologies, like modeling, big data applications, AI, and others will help to facilitate these transitions. But this so-called 4th industrial transformation calls for disruptive change in how we organize work, how we create a business, and how we collaborate. The nature of work changes, on organisational as well as on an individual level.

We, as an industry, must change.

But this so-called 4th industrial transformation calls for disruptive change in how we organize work, how we create a business, and how we collaborate. The nature of work changes, on organisational as well as on an individual level.

My mission is to accompany the innovation organisations of the polymer and materials industry on this transitional journey.

Find out how I can support you

As a speaker I help my audience to release energy for change.

I speak with passion! Inspiring. Provocative. Entertaining, but with substance.

I speak about how to deal with un-evitable change, transformation, and the digital disruption we already face now and in the future. I speak about why we need chemistry and chemistry innovation, especially now facing the consequences of pollution and unsustainable growth. I speak about how to create a corporate culture that not only allows but enables innovation.

References

Dr. Alexander Madl provided us with profound chemistry expertise in the Ideation Workshop for the CleverLab and was a pleasant "driver", which led to a high speed in the brainstorming process. Well-founded, skillfully de-emotionalized discussions lead to options that we would never have seen in this way.

The energetic and methodically strong support of Dr. Alexander Madl has contributed significantly to finding the right approach for a digitization project in the chemical industry. The speed with which Mr. Madl penetrates topics and comes up with good, often different approaches is impressive. A truly exceptional consultant who combines chemistry expertise with a feel for how organizations can be changed through digitization.

Dr. Alexander Madl is your expert when it comes to digitalization in the coatings industry.  An exciting seminar full of information on how Industry 4.0 is arriving in the coatings world!  Hands-on information on how digitalisation can be implemented in all areas of a company makes you want to learn more.

I fondly remember your lecture in August 2018, which was ahead of its time and prepared the basis for an intensive exchange on the topic of digitization and innovation among the participants.

"We are totally thrilled! Big Data, Internet of Things, Artificial Intelligence, Virtual Realities ... these are all buzzwords that every project manager involved in digitization has heard so often. Dr. Madl took our members on an exciting journey with his lecture "Digitalization as a catalyst for a new era of innovation" and gave a refreshingly new perspective on the topic "Digitalization in project management". Thank you very much for that."

„Thank you very much for your inspiring keynote at our research conference. It was a more than entertaining hour: professional competence, remarkable contents and clever thought-provoking impulses that were brilliantly communicated. More is not possible.“

I was able to experience Dr. Alexander Madl as a speaker and podium participant. With refreshingly clearly formulated theses on innovation and digitization derived from his own experience, he manages to guide participants and listeners off the beaten track. Once again, many thanks for the polarizing and extremely lasting inspirations.