To set the path for a future innovation strategy, the old organization need to change and adapt. Processes that don’t serve the new goals anymore need to get altered or abandoned. New rules of the game need to get implemented. This transformation needs some time, presence and facilitation. Focus on the goal, clear communication and fast pace are the key elements in this phase. There should be no room for insecurity. Also, the people should be enabled to re-focus as fast as possible to their real work whilst the organization is going through change: ideation, innovation, experimentation. But same time, there should be room for self-steered initiatives on how the new structures and processes should be formed.

It is part of my understanding as consultant to stay closely in the project during this phase and accompanying that phase with my expertise and attention.