As every innovation starts with a human with an idea, it is crucial to engage the workforce in the transformation process. It is often an underestimated or forgotten piece. The experts, the chemists, engineers and technicians in your organization are the carrier of any innovation. Their motivation is key. Usually, these experts are strongly intrinsic motivated. They are full of ideas and they are passionate to put them into an innovative product or service. I will work closely one-to-one with the key experts to fully onboard them to the newly developed innovation strategy.