Phase 5: Homecoming

In this phase the innovation team returns from their expedition: with 4 – 6 tested and refined concepts that need to be implemented into the corporate development process. At first, the concepts get further detailed and transformed into R&D business cases. Financials, technical feasibility, estimated development cost, intellectual property, competition, safety and environment – the usual suspects get covered here according to the internal rules and procedures. At the end, the R&D business cases are presented by the team to the senior management. The decision can be taken right away: how many and which one will get the GO into development?

At the very end of phase five – and also the end of the innovation expedition – the team transfers not only the business cases to development, but also the learning into the organization.