Digitalization as catalyst for a new eara of innovation

Grow through Change

My passion is to help my clients through the change that is essential for their survival in the future. In a volatile world of high uncertainty they have to deliver new innovations to the market faster as well as more (cost) effective and efficient than their competitors. I help my clients to analyze the robustness of their innovation strategy and to focus the innovation activities to the right targets. Together, we develop strategies to transform their organizations into agile and digitale units, ready for the challenges of the future. Find out more details about my services and approaches by clicking the symbols below.
Go to Keynotes


I talk with passion! About how to deal with un-evitable change, (digital) transformation, and the digital disruption in the way we do chemistry in the near future. Let yourself and your team be inspired.

Go to R&D Project Healthcheck

R&D Project Healthcheck

Test against objective criteria whether your R&D projects are on the right track, and get an independent, external, and honest expert opinion on their overall “health”

Go to Totel Immersion Ideation

Totel Immersion Ideation

This workshop concept is designed for R&D and business teams who want to achieve rapidly massive changes in the quantity and quality of ideas / concepts as well as want to think out of the box of the incremental product improvement

Go to InnovationRADAR


Are you on the right path with you innovation initiatives? Do you adress the best future opportunities? Which risks and challenges are ahead? And how are your people prepared to thrive for R&D excellence?

Go to FORTH Innovation Expedition

FORTH Innovation Expedition

FORTH is a proven and effective methodology to structure the fuzzy end of the innovation pipeline: from forming a team, observe&learn, raise ideas, and testing concepts to fully developed business cases

Go to Innovation Strategy

Innovation Strategy

Re-model your innovation strategy. Ignite change. Transform your organization. Engagage your workforce. Set the path to R&D excellence.

3rd European Chemistry Partnering | 26 February 2019, Frankfurt, Germany: Are you a decision maker in the Chemical industry? Are you looking for partners? New customers? Are you changing the value chains within the Chemistry industry? Are you looking for innovations, new cooperation partners and experts to add to your network? Are you a Managing Director looking for industry partners and investors? Are you an investor? At the 3rd ECP more than 1,000 decision-makers are awaited.

The Innovation Designer

Who I am and how I serve my clients to achieve innovation excellence
Result oriented and experience based consulting

I’m a thinker, innovation leader, scientist, teacher, researcher, with 12+ years experience with increasing management responsibility in Chemical and Materials Industry. I started innovation activities and led new product developments through the full cycle from ideation to successful scale-up into manufacturing in and outside of Europe. I worked with and in international (and other wise) highly diverse teams. I learned a lot about which methods and tools work (and which doesn’t) to unleash the true potential for innovation in organizations. I experienced structures promoting innovation as well as structures that retarded them. My mission is to help the Chemical and Materials Industries to focus their innovation strategies and actvities on future growth topics and to make them effective and efficient in order to meet a new standard of performance and profitability: Transform Chemistry Innovation.

  • 12+ yrs experience in Research & Technology Development, 5 patents granted

  • Human centered, potential focused leadership approach

  • Embracing change as chance to create a better world

  • True believer in cultural diversity as innovation motor

Events / Calendar

... a non-comprehensive list of events I actively participate or contribute.

31.01.2019: TEGEWA Roundtable Mittelstand

This time Dr. Alexander Madl, Consultant in the field of transformation and digitisation, will further illuminate the topic with a presentation on the potentials and challenges of digitisation in the field of internal processes and will be available for the subsequent discussion.

26.02.201: 3rd European Chemistry Partnering

Raise your profile with a short presentation (Pitch) at the European Chemistry Partnering: Take the opportunity to speak to a room full of decision-makers, and Industry experts, who can provide you with helpful tips for making further connections.

21.03.2019: PMI Berlin/Brandenburg Chapter

Join us on a journey of digital features, modern project management and new ideas and look forward to Dr. Alexander Madl as keynote speaker and Professor Dr. Timo Braun from the Free University of Berlin.

03.-05.06.2019: 11th World Surfactant Congress

Plenary Speech 3: Dr. A. Madl, Consultant Digitalization as catalyst for a new era of innovations

09.10.2019: Coatings Intensive – Digitalization in the Coatings Industry

The manufacturing process for paints and coatings is very well established and quite efficient. However, “quite efficient” won’t be enough in the future. The digital revolution has already transformed many industries, and the coatings sector is next…

Digitalization as catalyst for a new eara of innovation: My Keynote at PMI Berlin/Brandenburg Chapter on March 21, 2019


News, Thoughts & Publications around the topics Change, Innovation and Leadership

Get in touch!

Let's talk how I can help you to better innovate.